ADMR Conform Part I

Dear horse lovers,

Today we would like to talk about a topic that is important to all of us and which often gives many people an uneasy feeling.

When we were thinking about the recipe and the ingredients, we kept getting comments from both sides: "Hey, that's not ADMR compliant," "Make sure you're ADMR compliant," "People will have a problem with that." If we had devoted ourselves to all of that, it would have been a compliant but unsatisfactory product. We were immediately sure that we were bringing a non-ADMR compliant product onto the market, despite or precisely because of all the doom and gloom.

This may seem unusual at first glance, but there is a simple reason for it. Our products are based on a conscious and well-considered selection and combination of purely natural ingredients - including birch, milk thistle, nettle, chamomile, anise, yarrow and turmeric, to name just a few. And yes, you may wonder why exactly these are not ADMR compliant. They exist in the wild. These plants have been used as medicinal plants not only for animals but also for humans since time immemorial. We are all too happy to forget that there was a time before so-called modern medicine, even if we are always made to believe that it is the only healing agent, we should still ask ourselves: "How have we and our animals survived all these millennia without it?"

As with everything, it is the quantity that makes the poison or the medicinal substance, and this is where the ADMR comes into play. Many manufacturers use the same plants as we do and are still ADMR compliant. How does that work? There is the difficult-to-understand 0.5% rule: "48-hour waiting period, in feedstuffs, an XY substance content in the form of the equivalent essential oil as a base, individually as well as cumulatively, is ADMR compliant up to 0.5%... - read more here -